Association Adviser

NOVEMBER 13, 2018

Hopefully you have a general idea of who your membership is based on membership or event registrations. Use your observations about the type of professionals you see at meetings and events as a starting point for segmenting your membership and coming up with communications that speak to those segments. It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

MemberClicks

SEPTEMBER 21, 2022

You can spend less time wondering how you’re going to source revenue and more time thinking about ways to diversify—and spend!—your Call out events and opportunities like: Conferences Mentorship programs Networking opportunities Social events Discounts on related goods and services Learning sessions Leadership or volunteer positions.

Process 52

Process Strategy Tips Discount 52

Idea Architects

MAY 16, 2012

In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. The best are delivered in a free newsletter every Sunday and make for an inspired start to the week ahead. How Secure is Your Professional Development Revenue Stream? ChangeThis. Jeffrey Cufaude.

Columbus 60

Columbus Newsletter DC Handbook 60

Association Adviser

OCTOBER 18, 2013

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. Ask for little bits of revenue along the way rather than a large, all-encompassing package. Webinars and virtual events are a great way to showcase your content, programs and live events to prospective members and new members.

Revenue 60

Revenue Sample Education Georgia 60

Reid All About it

JUNE 17, 2016

And now, the list of webinars and other events for the association community for the week of June 20. By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. – 10 PR Tactics to Make Your Events Stand Out from the Crowd. More info/register.

LMS 150

LMS Raleigh Content millennials 150

MemberClicks

JULY 12, 2022

The fair share model provides membership pricing based around the member company’s: Number of employees Revenue Size Other factors. For a member referral, consider the revenue from one sale and then multiply it by the number of sales a member could expect from one referral. Fair share model. Investor membership model.

How To 52

How To Directory Price Columbus 52

AssociationChat

JUNE 28, 2020

While I am no longer updating this list daily, I will continue to update this list with helpful links to news and resources I’ve found that could impact how association and events professionals make decisions as we look to the horizon. What Events Are Going Ahead Despite the Pandemic?

United States 59

United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

With almost daily announcements of conference and event cancellations mounting due to fears surrounding the coronavirus SARS-CoV-2 (that can develop into the deadly COVID-19 ), many association executives are wondering if their own conferences, special events, and Board meetings are safe.

United States 52

United States New York Conference Seattle 52